HERLA is a beauty brand that offers a range of skincare and body care products.
Challenge
The original packaging lacked visual impact and youthful appeal, appearing overly minimalistic for a brand that celebrates intergenerational wisdom and vibrant, natural skincare. The design didn’t effectively communicate Herla Beauty’s mission or resonate with a younger audience seeking authenticity and inspiration.
Solution
To align with Herla’s empowering ethos, I created a bold and dynamic rebrand that embraces vibrant colors, custom illustrations, and strong typography. Each design element was carefully chosen to reflect the brand’s natural ingredients and its celebration of women’s shared knowledge. The new identity brings energy, joy, and cultural connection to the forefront, appealing to a modern, youthful audience.
